Ryan Lochte was the star of the swimming pool during the first week of the Olympics, but his model moment for Vogue hasn't gone down so well.
Lochte covered the June edition of US Vogue, with fellow Team USA members Hope Solo and Serena Williams. You'd think that a photo of the swimmer in just a pair of shorts - aka topless - would ensure the magazine was a fast-selling hit, but apparently, that wasn't the case across the pond.
The Cut has reported that this was the worst-selling cover of the year so far, in contrast to the Adele best-seller in March.
So Lochte is lovely to look at, but clearly that's just not enough to make us splash the cash on a magazine.
Let us know how you rate Vogue's sports cover and see more of our favourite male Olympians below: