Pity poor Lisa Dutton. Asked to judge a local sausage-tasting competition - steady now - she then thought she'd bring it up on-air to give it some publicity.
But as it turns out, it's easier done than said, with the Canadian journalist managing to flubb her lines epically, making a Freudian slip that'll make you weep.
Seriously, if you find awkward on-air moments too much to bear, click away now. To this video of some newborn bulldog puppies, for example.
If you want to see Mrs. Dutton perform her regular, giggle-free work, tune into Global TV Saskatoon from 6am every morning - though to be honest, we'd be very, very surprised if you did.
For even more Freudian slips, check out this top ten video below - but be warned, it does have plenty of NSFW language going on.