We had a great time at Gamescom this year, but we have to admit when you aren't actually playing games the whole thing can get a bit dull. Especially, we imagine, if you've just flown 14 hours to get there and walk straight onto a lengthy panel discussion.
Alas that appears to have been the fate of Sony exec Shuhei Yoshida, who appears on a PlayStation panel at this year's event while apparently severely jet-lagged, and proceeded to drift off (on camera) to the voice of Heavy Rain creator David Cage.
Fortunately Yoshida appears to be taking the resultant viral internet fame well, tweeting about the incident: