It's 4 May, the one day a year when we all greet each other "May the fourth be with you", but mostly it's just been cringey marketing attempts by companies loosely jumping on the bandwagon to snag a few retweets.
Some, however, are doing #StarWarsDay very right.
Like Heathrow Airport...
This hamster...
The creator of these adorable cupcakes...
Alfa Romeo...
And Loughborough University...
But a lot of people aren't getting it right. Like Ukippers.
No thanks.