We've had milking, planking, owling and photoboobing. Now the latest idiotic internet craze is to pretend you're being attacked by a statue.
So next time you walk past an inanimate Ronald MacDonald or Winston Churchill, the done thing is to scream in terror and pretend you're being choked or bludgeoned to death.
A woman feeds her baby to a bear
Look, it's not big, it's not clever, and whether it's even funny is debatable. But there you have it.