Body Positive Strapless Bra Ad Puts Happiness And Comfort First

It’s not often a lingerie advert shows women simply having fun, rather than striking clichéd “sexy” poses that give viewers no idea to how the garments will hold up when they move. 

However Curvy Kate’s approach is joyfully different, their campaign for a new strapless bra - which they claim can “defy gravity” - shows women putting the bra through its paces by jumping, spinning and even cart-wheeling.

Its refreshing to see happiness and comfort prioritised over unattainable levels of pouting “perfection”.