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The latest celebrities to make their name on the perfume counter are Sugababes with their debut trio of fragrances. Heidi, Amelle and Jade's signature scents, Tease, Tempt and Touch are available exclusively at The Perfume Shop* from this week.
Inspired by confidence, strength and empowerment, the ingredients for each fragrance have been specifically chosen to create a different persona.
Heidi says: "We have found that the perfume we wear can dictate the way that we feel or even the way people view us. Wearing an uplifting, fruity and zesty fragrance can help us feel confident, great when we are just about to perform!"
She adds, "Fragrance is also a great way to stand out in a crowd. Wearing something that reflects your personality can help you make your own mark and create your own attitude."
Explaining the motivation behind the brand, Amelle says, "We wanted to create scents which embody the modern woman – one who drives her own success. The ingredients were very important to us so we chose scents that were strong yet feminine."
Jade explains that the three fragrances have been designed for the wearer to mix and match according to her mood, and the occasion. She recommends Tempt's warm, sultry aroma for a date and Tease for a standout scent at a party.
Tempt, which comes in a bold black bottle, is a fruity floral scent with notes of purple orchid, sweet rose and berries mixed with musk, vanilla and a top note of zesty iced tea.
Tease, packaged in a feminine pink bottle, combines citrus notes of lemonade and pear with a floral mix of jasmine and magnolia with a sweet and woody base of honey and sandalwood.
*Tease, Tempt and Touch Eau de Toilette are available at The Perfume Shop exclusively for the next two weeks and then at selected retailers nationwide.