‘Good Morning Britain’ launched on Monday with Susanna Reid making her ITV debut alongside Ben Shephard, Charlotte Hawkins and Sean Fletcher, but things aren’t off to a great start for the early morning show after it reportedly lost 100,000 viewers after the first programme.
While around 800,000 people tuned in to watch the show’s launch on Monday morning, that figure plummeted to 700,000 the following day, according to the Daily Star.
The 'Good Morning Britain' team
The news will come as even more of a blow to ITV, as ‘BBC Breakfast’ - which was presented by Susanna for over a decade before she defected to ITV - drew in almost twice as many viewers.
The BBC show also managed to maintain the same audience figures while those of their ITV rivals dropped significantly as the week went on.
A TV insider told the newspaper: “This is a disaster for ITV. Susanna is their new golden girl and they were hoping for big things.
“She should be putting on viewers, not shedding them. The BBC must be delighted that the move has backfired, so far at least.”
Susanna Reid on the set of 'Good Morning Britain'
‘Good Morning Britain’ was met with mixed reviews following its launch, with some critics unhappy that Susanna’s legs were covered up by a desk.
These criticisms have since been slammed by ‘Celebrity Big Brother’ star Luisa Zissman, who branded them as “blatant sexism” in her newspaper column.
It was previously reported that Susanna could be earning up to £1 million for her role at the helm of ‘Good Morning Britain’, though an ITV spokesperson was quick to deny this.
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