T-Mobile has given in to the demands of smart phone users and ditched their "fair usage" internet policy in favour of a flat "all you can eat" data tariff.
The confusing caps have been removed in favour of unlimited texts, calls and internet downloads - great news for those who've accidentally gone over their quota and paid the price.
The move affects the popular £36 and £41 a month plans, taken up by a huge number of UK smart phone users.
The new policy will come into affect on Wednesday, 1 February 2012.
T-Mobile spokesperson Ben Fritsch said in a statement: “There are absolutely no limits placed on allowances”.
Three Mobile also has had a good value "all you can eat" internet usage policy since 2011, with no caps or "fair usage".
All new Three mobile customers are eligible for all you can eat data, while existing customers can upgrade current 3 contracts to all you can eat internet for £3 a month.
Fair usage policies came under attack when the definition of "fair" was called into question by a number of consumers. Naturally, they have taken to Twitter to complain about exceeding their "fair usage" allowance as recently as yesterday.
T-Mobile's move could be a boon for mobile internet users, sparking an all you can eat data war between mobile providers.