It might sound like we're stating the obvious, but for most women a quarter of the month, every month, is taken up with your period. That is almost a quarter of your life, ladies!
With this in mind, there is no denying that periods are totally normal. But for some ridiculous reason we are loathe to discuss menstruation.
Thankfully, we're not the only ones who think the whole period taboo is ridiculous. Two female geniuses, known only as Andy and Sophie, have used their skills of computer wizardry to help banish - or at the very least, reduce - the stigma that surrounds women's menstrual cycles.
Introducing, Tampon Run. A new game - think Super Mario meets Temple Run - where you throw tampons at (and occasionally jump over) little men. Wahey! What could be more fun? Just don't run out of tampon ammo, 'cause then you're on your own.
We've hailed it as the ultimate relief mechanism for PMS.
Play it here! www.tamponrun.com (and get sharing)! S'long period stigma.