A teenager ran-up a £1,158 phone bill voting on TV show I'm A Celebrity...Get Me Out Of Here! and has had to forfeit a chunk of her Christmas money to help pay the cost.
College student Nicole Hassall said she was unaware she was being charged for repeatedly ringing the ITV show's voting line on her mobile. The enormous bill only became apparent when her telephone operator sent her mother a warning by text message.
The 18-year-old's mother, Eileen Hassall, who is also the bill-payer, said she wanted people to be aware how quickly charges can build up, after now facing the prospect of paying a huge bill at Christmas time.
Meanwhile, mobile phone company Orange said it would halve the bill as a gesture of goodwill.
The company's records indicate Nicole made calls continuously over a six-hour period, after she watched Wednesday's episode with her mother at home.
Mrs Hassall said her daughter had, unknown to her, been ringing from her bedroom after the programme finished to cast repeated votes for Lucy Pargeter, who had swapped her usual role as Chas Dingle in ITV's Emmerdale soap for the heat and humidity of the jungle.
Nicole's mother, who is also an avid watcher of the show, said: "She said she had made a couple of calls over a few hours."
Despite Nicole's calls to the premium rate line, it was Kian Egan of boyband Westlife who was crowned King of The Jungle during Sunday's final, with Ms Pargeter finishing in third place after leaving the show on Saturday.
In any case, her shocked mother is now unhappy about having to pay even the reduced amount of about £690.
Mrs Hassall believes that, with an ordinary monthly contract bill of just £21 a month, Orange should have acted sooner to warn her costs were spiralling out of control.
"They texted me later that night saying 'ring urgently' and it was £350, and then it kept going up until they gave me the final bill of £1,158," said the 62-year-old, of Abbey Hulton, near Stoke-on-Trent, Staffordshire.