A travel company owned by Sir Richard Branson is weighing up legal action against the bosses of The Voice over their green room, which shares the same name as his Virgin Holiday brand's leisure lounges.
The Voice's V-Room is the name of the area where budding music stars are kept waiting before they are taken to the stage, but it's the same name given to Virgin lounges at Gatwick and Manchester airports - and the company is not amused.
A statement from Virgin Holidays reads: "Following the transmission of The Voice on Saturday 28th and Sunday 29th April, it has been brought to our attention that the contestant waiting area has been given the title V-Room. Virgin Holidays has two v-room leisure lounges at Gatwick and Manchester airports, the former of which has been open for more than four years...
"In the light of this, and the confusion this is causing our customers who are questioning the motives of the BBC in online conversations because they are unsure which property is which; Virgin Holidays is currently exploring whether the use of the term in The Voice represents a copyright infringement and if it is proven to be so, will consider appropriate legal action."
It's the latest blow to the series, following its ratings defeat last weekend to rival show Britain's Got Talent.
And the programme has been embroiled in further scandal over 'Dressgate' after the BBC was forced to admit Sunday's 'live' result show was actually recorded on Saturday night. The network made the admission after eagle-eyed viewers spotted presenter Holly Willoughby wearing the same dress she had worn on Saturday night's episode.
A spokesman for the BBC said, "The results shows are recorded 'as live' after the phone lines had closed on Saturday. This is standard practise for the BBC and ensures best use of licence-fee payers' money."