Have you ever found yourself flicking through your iPhone just wishing you could use it to control a vibrator stuffed in your knickers? No? Well, there's an app (and a pair of pants) for that now. Really.
Connected sex toy company OhMiBod announced the launch of its blueMotion undies, which can be remotely controlled via bluetooth, at the 2014 International CES show in Las Vegas on Monday.
"It's a really fun way to control vibrations without anyone knowing what you're doing because the remote is on your phone," Brian Dunham, who founded OhMiBod along with his wife Suki, told Mashable. "Technology can drive couples apart, but this is using technology and gadgets to bring them closer together."
So, how does it work?
The vibrator has a Bluetooth chip inside it, which slides into the front of the "blue" knickers. The motor reacts to the remote app controls. The app has to be within Bluetooth range for it to sync with the undies in real time. But apparently they're working on a long-distance version.
The product is set to hit the market this March and is one size fits all - good to know.
It seems like we've got a lot of catching up to do since we're still obsessing over whether matching undies are essential.
We asked 10 women what they thought, and here's what they had to say: