Poor David Cameron, he's not going to live this one down in a hurry, is he? Forget messing up the budget, turning off women voters, strikes across the country and a dismal showing in the local council elections. His greatest embarrassment right now, and if we dare to speculate, for some time in the future, will be his inability to abbreviate his text messages correctly.
In quite possibly the highlight so far of the soap opera that is the Leveson Inquiry, ex-News International exec Rebekah Brooks outed David Cameron as so far behind the times he needed advice from a newspaper editor to type his texts correctly.
That wasn't the big admission we were looking for, of course. As Wade squirmed in front of Mr Jay, who in turn didn't appear overly comfortable trying to extract the exact specifics of how 'DC' signed off his text messages, everyone watching waited to see if she would indeed confirm just how many kisses the prime minister drops at the end of his texts. (Side question: Did Lord Leveson ever imagine this is where his inquiry would end up?)
And then she dropped the bombshell. And we LOLed in the aisles. And no doubt somewhere in a room in Downing Street, a nameless press officer buried their head in their hands and sobbed.
If Cameron wants an instant, down-with-the-kids image makeover, may I suggest he look to Prince Charles for advice? (There's a sentence I never thought I'd type.)
In just five minutes this week, the heir to the throne undid decades of mistrust from the British public when he presented the weather during a tour of the BBC's Scotland studios - and proved not only to be a dab hand with an autocue, but really quite funny as well. More LOLs, and an instant laptops-at-dawn for headline writers across the country as everyone attempted to outdo each other with appropriately amusing puns.
I'm kick-starting a campaign right now for Charles and Camilla to become the new Richard and Judy.
Not so much amusing, but certainly causing hysterics this week, was Time magazine's new 'controversial' cover. I put controversial in inverted commas for good reason. Picturing the newsstand-friendly (i.e. slim and beautiful) 26-year-old Californian mother Jamie Lynne Grumet, with three-year-old son attached to her breast, the image hurtled across cyber-space, leaving argument, attack and divided opinion in its glossy wake.
Not being a mother myself, and therefore most definitely not in a position to comment, at this point I hand over to another Huffington Post editor, Lisa Belkin, who in my opinion seems to have written the most sensible response I've read so far, namely, leave the mums alone to make their own choices.
No doubt Cameron is wishing the same hands-off, each-to-their-own approach would be taken with prime minsters. Not a chance.