'This Is a Generic Brand Video' started as this terrific piece by Kendra Eash on McSweeney's - and was then brought to equally terrific, video life by a stock video provider called Dissolve. As Dissolve says: unsurprisingly, they had all the footage.
The result is an absolutely spot-on spoof advert which is completely new - yet utterly, rather soul-destroyingly, familiar.
(Via AdWeek)