This Is Apparently The UK's Favourite Crisp Sandwich And Sorry, You're Wrong

We simply refuse to accept it.
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In Britain, we absolutely bloody love a crisp sandwich. Thick, sliced bread, with a choice of filling topped off with crunchy, crunchy lashings of crisps.

We can’t get enough of this combo and now, Hovis have teamed up with researchers to finally answer what the nation’s favourite crisp sandwich is. 

We asked around the office and some favourites included Flamin’ Hot Monster Munch with, er, mayonnaise, and a combo of cream cheese with salt and vinegar crisps. 

The Results Are In: The Nation’s Favourite Crisp Sandwich

The nation’s favourite crisp sandwich is ham and cheese, with mayonnaise (not salad cream – very important) on medium sliced, white bread, cut in half horizontally with a packet of cheese and onion crisps.

You could call it perfectly simple, you could call it boring but according to the research, this is the winning combination.

We knew that this would be a divisive subject, though, and asked for people’s favourite crisp sandwiches

Some chose very interesting combinations:

Others prefer to keep it simple:

Brits’ Favourite Sandwich Fillings

Whatever your choice, it’s clear from the research that we remain a nation of sandwich lovers with 69% of respondents stating that they make a sandwich for lunch every day. 

  1. Ham and cheese     55%
  2. Egg mayo and cress   41%
  3. BLT      35%
  4. Tuna mayo     33%
  5. Ham salad     32%
  6. Cheese and pickle     32%
  7. Chicken mayo    31%
  8. Cheese and tomato   31%
  9. Vegan bacon, lettuce and tomato 31%
  10. Chicken and avocado   31%
  11. Vegan cheese    30%
  12. Ham and coleslaw    28%
  13. Tuna and sweetcorn   28%
  14. Coronation chicken   26%
  15. Salmon and cream cheese  26%

Claire Parlour, Head of Marketing at Hovis, who commissioned the research said:

“No matter whatever fillings you choose, whichever way you like to cut it, and whether you can wait until lunchtime or not, it is great to see the nation’s renewed enthusiasm and love for packed lunches and timeless fillings once more.”