Olympic "I'm a diver not a swimmer" Tom Daley has been drumming up a social media storm since April 1 after asking his followers to design his new cover photo.
If you've ever been on Twitter before, you can probably tell where this is going.
People got punny...
And dredged up an old joke about Daley's big frying pan:
Obviously this happened:
And this one.
People pointed out the sadness in his eyes:
And rolled out the usual evergreen memes that just work everytime.
We like the imagination in these ones, too:
But this one is surely the winner.