Tottenham Hotspur earlier on Thursday unveiled new signings Gylfi Sigurdsson and Jan Vertonghen to the press, and now comes the club's new kits courtesy of Under Armour.
Spurs have, like Liverpool, taken up a new kit supplier after six years with Puma, also opting for an American sports clothing and accessories company.
And the result, in contrast to the naff Nike designs Manchester United and Arsenal will don, is impressive.
There are nods to the club's mildly successful Le Coq Sportif and Hummel 1980s era, while it is also nice to see a goalkeeper in an all-green kit too.
Unsettlingly, Scott Parker's passionate expression is hypnotic however.