Poor old celebs are used to being tailed by flashing bulbs the moment they make it through departures. But they might surprised to learn, that what we're most interested in... is their luggage.
Yes, according to Virgin Atlantic, paparazzi shots of celebs sashaying through Heathrow with a tote bag the size of France now influences our minibreak bag shop.
US socialite Paris Hilton leaves Narita international airport in Tokyo
Forget whether or not it'll fit in the Ryanair iron maiden, 25% of 16-24 year olds admit they'd buy a bag based on what their favorite celeb's been seen swinging at check-in.
The figures suggest that women are more influences by celebs than men.
One in ten will replace luggage when it has worn out (or to to make sure it is better than their traveling companions) and a third of women (32%) would consider buying new luggage based on their holiday destination.
Paul Bushell from Virgin Atlantic, commented: "The standard black case has taken the backseat as more and more of our passengers choose to show off their personality and make a fashion statement with their bags.
"Our crew carries almost anything, from leather holdalls to leopard print cases, and too many designer trunks to mention."
So what exactly does your luggage say about you? And which high profile jet-setter's style do you channel?