There's a lot of guff on Twitter - trolls, racism, Katie Hopkins.
But surely the most popular tweets are the ones that the most insightful, beautiful and downright uplifting, right?
Wrong. Take a look at some of the most retweeted tweets from today.
It's revelations like this...
His bandmate is no better.
Hilarious.
Hi Cam, us too...
And yet you do it anyway...
This is deep...
It's about food mate...
Who me?!! Aww...
Then get some...
They are all of equal length...
Zzzzzz....
Maybe you should apply that to your Twitter use...
"Look at me! LOOOOOOK AT ME!!!"
Yup, who does care?