The iPhone 6 isn't free. The Apple Watch isn't even on sale yet.
But Apple did give you something for nothing at its event on Tuesday - a free copy of U2's new album 'Songs of Innocence'. After a performance at the event, U2 appeared on stage with Apple CEO Tim Cook to announce "the largest album release of all time".
At the click of a button, Cook's company made the album free and available to everyone. Initial indications suggest that they've fallen well short of 500 million downloads (the maximum possible) but that it's off to a pretty good start.
So what's the problem? Well, the issue is that Apple actually did a little bit more than that. If you have the music app on your iPhone set to 'Show All Music', the U2 album actually appears in your music list whether you want it there or not. You don't have to download it or purchase it - it's just there.
And getting rid of it is harder than it seems.
So if you're one of the silent majority who (a) don't like U2 and (b) don't want their album in your music list, here's how to get rid of it.
- Open iTunes from a computer and go to 'Purchased' on the iTunes Store
- Find 'Songs of Innocence' and click the 'x' in the top left corner of the album art.
- Now turn off 'Show All Music' on your phone
- The album's gone
Unfortunately if you turn 'show all music' back on the album is probably going to show up again. But until Apple provides a 'fix' for its free gift (don't hold your breath) you're probably going to have to put up with it. At least the album art is anonymous...