If licking on an ice cream cone leaves you clutching your head in 'brain freeze' pain, take note: a spoon might be the answer.
The headache caused by the sudden cold sensation as scoops of vanilla, chocolate or other icy treats hit the roof of the mouth (as opposed to common belief that it's brought on by sensitive teeth) could now be a thing of the past.
Simply using a spoon or sipping slowly on a cold drink, rather than using a straw or inhaling lumps of ice-cream, could be the answer, according to doctors.
So could it really just be a case of remembering your manners?
Well, not quite. It has a lot to do with the angle that the ice cream enters your mouth too, apparently.
The trick is to position the spoon so it does not hit the roof of the mouth and send a message to the brain.
But if an unfortunate bout of 'brain freeze' does hit you, Jorge Serrador, M.D. of Harvard Medical School told NBC his easy tips for warming up the palette.
1. Fold the tip of it backward and stick the bottom of your tongue to the roof of your mouth. The warmth will help heat up the nerves in your palette and cause the blood flow to your brain to normalise.
2. If you drink or eat more slowly, you give your blood time to heat the tissue in the roof of your mouth and avoid triggering a cold-induced headache
3. Cup your hands around your mouth like you would in the winter and exhale deeply. It will trap warm air in your mouth and help thaw your brain.