Marc Jacobs' Daisy Eau So Fresh launched earlier this year, but the television ad campaign for the brand has only just been released.
The first ever TV commercial stars Marc Jacobs muses Sophie Srej, Frida Gustovsson and Hannah Holman posing with giant Daisy perfume bottles in the sunny fields of Southern Spain. Shot by TJ Wilcox and Juergen Teller, the 30-second clip is enough to make us long for lazy, summer afternoons...
Take a look below to see the TV ad, which hits screens in the UK this month.