"The only thing that is different now is the fact that we've got the world's press here," says Murphy James, manager of the Windsor Homelessness Project.
In January, the media descended on the town where Prince Harry and Meghan Markle will marry in two weeks.
Rough sleepers - who number at most 15 in the town - were inundanted with camera crews and journalists after Simon Dudley, the leader of Windsor And Maidenhead Council, urged police to move them on ahead of the Royal Wedding on 19 May.