The first rule of Diva Club is you do not talk about Diva Club. The second rule of Diva Club is you do not talk about Diva Club. The third rule of Diva Club is you do not EVER acknowledge you might have a sense of humour. The fourth rule of Diva Club is probably something about having a member of staff to check under your mattress for vegetables.
Sadly for Jennifer Lopez, it looks like she's about to have her Diva Club membership revoked for breaking rule three with a series of genuinely amusing adverts for her Kohl's fashion and homeware collaboration which launches in September.
Well, unless it's a double bluff and this is actually documentary footage, in which case Diva Club really needs to hold some sort of coronation for J-Lo. Stat.
Bonus video: Jennifer's soon-to-be-ex-husband Marc Anthony also has a Kohl's collection...
Not sure about J-Lo's fashion credentials? Then check out her style evolution below:
Style Evolution: Jennifer Lopez
At the Man in the Iron Mask premiere in New York, Jennifer Lopez donned a chevron-print dress and shiny blue jacket, which were a little bit at odd (lengths) with each other.
Style Evolution: Jennifer Lopez
The MTV Total Request Live Show was once the place for celebs to be seen, and Jennifer showed up there in her finest (?) - a blue leather dress and shiny maroon boots - in 2000.
Style Evolution: Jennifer Lopez
This split-to-the-navel Versace dress at the 2000 Grammy Awards did for Jen what the safety pin dress did for Liz Hurley - made everyone sit up and take notice.
Style Evolution: Jennifer Lopez
This is what we would politely like to call car crash couture (sorry, Jen)! At the 2001 MTV Video Music Awards, Jennifer worked an off-the-shoulder leopard-print top, a fringed belt, floppy hat and Pretty Woman-style boots.
Style Evolution: Jennifer Lopez
Jennifer showed off her curves in a mushroom-coloured fishtail gown and white bolero by YSL at the Maid in Manhattan London premiere.
Style Evolution: Jennifer Lopez
How cute? Jen showed off the sassy side we know and love at the Jingle Ball concert in Madison Square Gardens in New York.
Style Evolution: Jennifer Lopez
It was ruffles galore for Jennifer at the 2005 NRJ Music Awards. She paired her floral frock with a pair of chocolate knee-highs and a matching belt.
Style Evolution: Jennifer Lopez
Peta, avert your eyes now! J-Lo arrived at the autumn/winter 2005 show of her first fashion line, Sweetface, in a rather questionable stripy fur coat.
Style Evolution: Jennifer Lopez
No, Jennifer Lopez was not at a rodeo, she was, in fact, promoting her album, Rebirth, in New York.
Style Evolution: Jennifer Lopez
Did anyone tell Jennifer that her dress had pigtails at the 2006 Oscars? Jokes aside, she looked glamorous in her pistachio-coloured ruched gown.