Pantene has taken the name of its latest hair care range quite literally for the new ad campaign starring celebrity ambassador, Cat Deeley.
For the Pantene Pro-V Fine Hair Aqua Light range (note the "aqua light" reference), Deeley is submerged, Little Mermaid style, in her first photo shoot underwater. The result? A stunning, sparkling swimmer but we're still trying to work out how she held her breath, swam in sequins and got her hair to do that flowing-in-water thing.
What can we say. Deeley is one heck of a multi-tasker.
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