Politicians love a good soundbite. Condensing an argument into a memorable, pithy mantra. Something that sticks in the mind of the voter.
During this election campaign Theresa May has squarely settled on ‘strong and stable’ as her go-to catch phrase.
But is the repetition working? Are voters associating the Prime Minister with ‘strong and stable’ as she may hope? Or is it just causing a lot of confusion?
We take to the streets of London to find out.