Passion is running high, if predictions for the date 11/11/11 are to be believed.
A higher than usual number of couples across the UK have picked the memorable date to marry.
Sonia Ducie, a numerologist based at the Connaissance School of Numerology in Hertfordshire, said: "Numbers are reference points to show us what is going on in the world and in our little lives. Eleven is the number for inspiration and passion. It's an aspirational number which has extremely uplifting energy. November 11 2011 is a reference point to remind us that we are all one world and we are here to help each other."
Ms Ducie, who is the author of 11 books in her field, believes that November 11 will be a great day for plans coming together. "I think the 11th is a very good day for negotiation and making peace. Great things could happen in Europe, creating more stability," she said.
It is passion which appears to be highest on the agenda in the UK as the number of weddings taking place is expected to be significantly higher than on any other Friday.
Alister Lynn, owner of the Gretna Green Wedding Bureau which organises weddings in Gretna Green and throughout Scotland, said: "There is very much an obvious increase. On a Friday in November we would usually have four weddings and this Friday we have 25.
"It's a novel number and it's easy to remember. You won't forget the anniversary! We already have six weddings in for December 12 2012."
Bronagh Conway, 25, and Cathal Kearney, 30, both from County Tyrone in Northern Ireland, are getting married in Saint Eugene's Church in Newtownstewart today, and chuckled at the notion that 11 is reflective of passionate energy.
Blushing bride Bronagh said: "A lot of our friends have commented on it and it looked well on the invitation.
"If you knew me and Cathal you'd know there wasn't much energy about us, but maybe passion! I'll be expecting a gift every year as there's no excuse for him forgetting."