Cosmetics giants Estee Lauder, L'Oreal and Dior are said to be fighting it out to make one British songstress the face of their beauty brands. But who?
*Drum roll* Adele, of course! The starlette, who's rumoured to be moving Stateside, has slated other celebs in the past for endorsement deals they've made, but could a cool £10million be enough to change the singer's mind?
"Adele is in big demand. She would only accept if the campaigns were to her taste and incorporate her music," a source apparently told The Sun.
"The last thing she wants is a cheesy ad with a naff catchphrase... They would have to be in keeping with her personality.
"It's going to take a lot of persuasion to get her to agree but, right now, it looks as if she's close to signing a deal."
Back in 2011 Adele made her celeb ad campaign views VERY clear when she said, "It's shameful when you sell out. It depends on what kind of artist you wanna be, but I don't want my name anywhere near another brand."
So will she stick to her guns or will we be seeing her face plastered across the side of double-decker buses across the country soon?