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China born, London based entrepreneur Ada is the Founder and CEO of curated-crowd.com – a digital space connecting emerging fashion talents with their consumers through crowdfunding and social sharing.
After a distinguished career spanning over 10 years in the world of Investment Banking with Lehman Brothers, Nomura and Barclays, Ada founded Curated Crowd in Spring 2016 to offer a unique way for emerging brands to introduce themselves to the world. Curated Crowd is the first integrated crowdfunding & e-commerce platform that provides funding, mentoring and a direct sales channel where emerging talent can access captive Patrons, who want to discover new and authentic items. Headquartered in London, the reward-based crowdfunding platform allows Patrons to discover unique fashion and creative projects from around the globe. All projects are handpicked and curated by a team of experts before becoming available for crowdfunding. As a reward for their financial pledge, Patrons are invited to engage in exclusive experiences: from pre-ordering of new collections at a discount, co-curation of brand presentations to attending off-line events – the experience is unlimited.
Ada is also a member of the British Fashion Council - Fashion Trust and a member of the organising committee of the Convoco 3.0 Forum