Contributor

Adriana Coppola

Digital Innovation Strategist at SapientNitro

Adriana is a Digital Innovation Strategist at SapientNitro and leads the UK’s beauty strategy offering. She has advised global brands – including Dove, L'Oreal, Nivea, TIGI, John Frieda, Jergens, Neutrogena and Clearasil – on all facets of digital marketing, from traditional brand planning to experience innovation and digital transformation.

Passionate about the impact of technology on beauty, Adriana is a widely published and popular speaker. She has written for publications such as Time, The Guardian, Marketing, Campaign US, Brand Republic and Retail Gazette, all addressing the future of digital beauty. Adriana was one of the few Brits to speak at SXSW Interactive 2016 where she presented a keynote entitled: Breaking Beauty: Disruptive Technology and Cosmetics. As a dedicated supporter of the industry, she also sits on the advisory board of several beauty startups.

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