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Founder, Lady Geek and Lady Geek TV
Belinda is the founder and CEO of
Lady Geek
and the inspiration behind the
Little Miss Geek campaign and book. Lady Geek is a campaigning agency that makes technology and games more accessible to women and girls.
Since its launch in June 2010, Belinda and her team have been consulting
clients on how to transform the way they sell to women in retail,
advertising, social media and web content and are currently transforming
the retail experience for women in Johannesburg.
Little Miss Geek is the social side of the business, which helps inspire
young women to become Tech Pioneers. Recent coverage includes
Metro,
BBC,
The
Guardian, Financial Times,
Independent and
WIRED.
Lady Geek’s client list includes
Xbox,
O2,
Vodafone,
Microsoft,
Nokia,
Kaspersky
and
Sony. In 2011, Lady Geek won
Best Breakthrough Internet Company
by Red Magazine.
Belinda has spent over 18 years in marketing and advertising and has
worked in some of the world’s most influential advertising agencies,
including
Saatchi & Saatchi,
Ogilvy & Mather and
Ogilvy Asia. Belinda is
also a professor at
Syracuse University.
She is a regular public speaker, and has appeared on the
BBC,
Channel 4
and
Woman’s Hour and the
Today Programme. She blogs for The Huffington
Post, and has written for WIRED,
Glamour,
Grazia and
Google.
Belinda has recently been voted one of the most innovative women to
follow on
Twitter on The Huffington Post, and was short-listed for a
First
Women Award.
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