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Bryan is Global Insights Director at tcc global, collaborating with major global retailers to create meaningful shopper loyalty. He has two decades of experience in the retail research and insights industry, working for some of the world’s largest retailers and FMCG suppliers. He is a frequent commentator on retail issues for the global media and the co-author of the book ‘Walmart: Key Insights and Practical Lessons from the World's Largest Retailer,’ published in 2012. He is also a Visiting Fellow at the University of Surrey Business School. https://www.tccglobal.com/