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Media Entrepreneur Constantin Bjerke is the Founder and CEO of
Crane.tv a story-telling company, which in 2011 was named a "top ten European start-up to watch in 2011" by the Wall Street Journal.
Crane.tv is re-inventing cultural publishing as the first online video magazine for contemporary culture, with content also syndicated to a wide array of sites including the Huffington Post, Wallpaper*, and the New York Times reaching an influential, world-wide audience.
Constantin is a firm believer that brands need to make the transition from campaign driven marketing to editorially driven marketing to effectively engage consumers in the digital age. Consequently
Crane.tv works with a number of cultural institutions and premium brands such as Ralph Lauren, BMW, American Express Centurion, Hennessy and Swarovski to help them develop and execute content strategies.
Constantin has over a decade of experience working in television and film production including branded content development with clients such as the FIFA World Cup, Mercedes Benz, Laureus World Sports Awards and Orascom. He also worked in finance at Lazard and Citigroup. Constantin holds a Diplôme de Grande Ecole and a Master's from ESCP, where he also lectures intercultural negotiation.