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Damian Hughes
Author of 'Liquid Thinking' and 'How to Think Like Sir Alex Ferguson'
Professor Damian Hughes is the author of the acclaimed books 'Liquid Thinking' and 'How to Think Like Sir Alex Ferguson'. He is a practicing sports coach and organisational change psychologist, working with sports teams including England Rugby League Team, Warrington Wolves and West Bromwich Albion, as well as many leading businesses.