Elizabeth Assaf

Australian/ Lebanese by birth, Elizabeth visited the UK in 1995 to study an MA in television research at the University of Salford, Manchester and subsequently met her future husband and current business partner, Nabil. During an eight year period she worked on various television programmes for many different companies. Elizabeth also started working on various property developments with her husband and discovered a passion for interior design. Mixing both her television career and interest in design, she started working on design and DIY shows like Property Ladder and Changing Rooms. This led to design work for private individuals and a real interest in product design. Working together, Nabil and Elizabeth designed their own door for one of their property developments, and following increased interest from potential customers and recognising a gap in the market, they launched Urban Front in 2005. As co-founder of Urban Front, Elizabeth concentrates on design, marketing and business development and spends all her free time with her 2 young children.