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Contributor
Emilie Riis
Co-founder of Purple Unicorn Planet a global women's sneaker movement launched in 2013. Fashion loving advertising strategist. London. Copenhagen.
Purple Unicorn Planet was launched to shake up women's streetwear sneaker designs. Tired of all the pink and purple women's shoes from Nike, Purple Unicorn Planet rallied support around the #pleasejustdoit on social media.
The aim of Purple Unicorn Planet was to spread the word all the way to swoosh HQ and get them to make all the amazing (men's) sneakers on the PUP website in women’s sizes.
PUP has since been encouraged to make their own women's sneaker. Stay tuned on www.purpleunicornplanet.com