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With extensive experience in affinity marketing and brand communications Ian Spero has gathered a deep knowledge and belief in the power of private/public sector alliances to challenge the status quo, delivering business benefit and social impact. To this end Ian has established two organisations: Creative Skills for Life (CSL), exploring the creative interface between healthcare and technology, and the Agile Ageing Alliance (AAA) which aims to empower our older selves to enjoy more meaningful, healthy and creative lives, whilst seizing new opportunities for learning and social engagement. Both CSL and AAA are committed to exploring new forms of cross-border and cross-sector collaboration, sharing capacity and developing risk-sharing models in a spirit of open innovation. Ian also provides strategic advice to organisations like the European Commission, where he has been advising on setting up a Reference Framework for Age-Friendly Housing, and Innovate UK where he is responsible for safeguarding and leveraging public investment in a diverse portfolio of exciting early stage business initiatives. A regular contributor to conferences, seminars and anthology, as well as to radio and magazines, Ian has received commendations from among others: Metro Dade County (Miami) for services to tourism; New York Festivals for film and video; International Public Relations Golden World Award; IPR Sword of Excellence; PR Week Sponsorship Award; Revolution Magazine Innovation Award; BT Britain Award for Innovation; the Emerald Literati Network Award for Excellence; IVCA (International Visual Communications Association) Awards for: Learning, Experiential Communication and Entertainment
