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Lithuanian born, London-based fashion journalist and talent scout Ieva Zu is writing about fashion, culture and sometimes politics. Ieva is a Founder of Fashion Bloc - fashion consultancy and business support agnecy for emerging European designers. She is passionate about diversity in the world of fashion and the positive impact fashion can make. She has launched Fashion Bloc almost at the same time as she became a first time mother for her son Alex. Another subject she is most passionate about - motherhood and carrreer in the city that never sleeps.
