James Eder

James Eder is the Founder of The Beans Group which helps brands and agencies understand, access and engage with young people.

In 2005 James set up website studentbeans.com, which provides unique offers, entertainment and money saving advice for university students and The Beans Group has now expanded to include morebeans.com which focuses on life after university and award winning campaign, freshersfields.com, the National Online Freshers Fair.

James became one of the youngest entrepreneurs in the UK when he founded the business at the age of 22, two weeks before graduating from university.

Encouraging the next generation of entrepreneurs, James is a frequent speaker at conferences, schools and universities across the UK and internationally on subjects including marketing, entrepreneurship and establishing a successful brand. This also includes James being a guest lecturer at the University of Birmingham.

In May 2012 out of 500 people James was selected as part of a group of 30 as a Marketing Academy Scholar. James is passionate about continually learning and giving back always on the lookout for people to join the ever growing team, now over 35 people based in North West London.

In 2014 James launched a new initiative FriendlyFriday a movement to help foster connections and a Not-for-Profit designed to help and make the difference to the lives of young people. For every session paid for it runs a session for young people for free. The profits made are invested back into supporting young people providing grant funding for related causes or investing in Startups all designed to help young people reach their potential. See www.friendlyfriday.org for more info.