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James Kirkham is Chief Strategy Officer at Bigballs Media and head of Copa90, the global football network made by the fans for the fans. Kirkham believes that the old media approach to football, with pundits in suits sitting in TV studios, is out of touch. Football has become increasingly homogenised and commercialised - Kirkham argues it is time to give the game back to the people who make it great - the fans. Kirkham is one of the UK’s foremost speakers on topics ranging from football’s power to unite and change the world, to the future of technology and is a highly-respected commentator on the digital landscape, speaking regularly at conferences including Cannes Lions, the Guardian Changing Media Summit and MIPCOM. Kirkham was previously Leo Burnett Worldwide’s head of mobile and social, leading the social media and mobile capabilities of the advertising network.
