Jo Malone

Jo Malone created one of the world’s most sought after luxury fragrance brands eponymous with her name. In 1999, Jo sold her beauty business to Estée Lauder Companies and remained Creative Director until her departure in 2006. Two years later in 2008, Jo was honoured with an MBE for her services to the beauty industry.

In 2010, Jo turned her talents to television presenting making her debut on BBC One in May. The four part series ‘High Street Dreams’ conceptualised by Jo herself, saw her back in the tough world of retail using her business experience and entrepreneurial spirit to help small businesses realise their dreams of trading on the great British high street. The show successfully helped to create six new British Brands.

“High Street Dreams was born from my desire to help create new jobs and businesses for the future, which I passionately believe can help to strengthen our struggling economy and breathe hope and new life into British industry. After building my own successful business, I looked around me and felt frustrated that small businesses and entrepreneurs weren’t being encouraged or equipped with information to help them get ahead. Having had 20 years hands-on experience I felt driven to nurture people who had the passion to succeed but lacked in confidence and business acumen. Scouring markets and fairs up and down the country searching for small businesses to mentor made it crystal clear that Britain is brimming with talent and I was left feeling overwhelmed by the sheer number of people who were desperate to take their business to the next level in the hope that they would one day stimulate employment and trade”.
Most recently, March 2011 marked new business beginnings as Jo announced her new fragrance venture JO LOVES which will launch later this year.
Having not designed scent for five years, Jo’s passion for fragrance had never ceased and it was falling in love with cooking that inspired her to play with food, flavours and colours that she had never used before. Jo soon realised that her instincts were prompting her to create fragrance for a second time and she found herself asking “could I do it again?”
Possessing an inherent entrepreneurial flair, a head full of ideas and the desire to build another business Jo decided to follow her instincts and JO LOVES was born.

JO LOVES captures the things in Jo’s life that inspire her, from ingredients and people to moments in time. Jo’s new creative approach also encompasses a love of colour and the bold red branding looks set to create a smart and stylish statement across the globe.

“When I start out with a fragrance I don’t always know where it will lead. It’s a creative process that often surprises me and I like that. JO LOVES will be full of excitement and anticipation and I want to discover things that I’ve only ever dreamed about. JO LOVES is a completely new fragrance chapter and who knows where it will take me?”