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Jo Nilsson
Co-founder Polarn O. Pyret UK
Jo Nilsson co-founded the UK arm of Swedish baby and children's clothing brand Polarn O. Pyret, alongside husband Mats Nilsson in 2006. 10 years on, with two teenage boys that have long outgrown PO.P clothes, Jo remains passionate about the brand and it's long held Scandi values.
The 'PO.P' take on 'Let children be children' encompasses outdoor play in any possible weather, in colours that are not pink or powder blue and a nod to home economy by handing down and buying quality over quantity.
Balancing work, family and fun in the heart of Lincolnshire.
website:
www.polarnopyret.co.uk