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I use game play to make the world a better place. Founder and CEO of PlayMob. Creating the world's first platform profitably connecting game mechanics to social good. A win win for all, creating a shared value proposition for business and charity. Voted One to Watch in 2015 at the Talent Unleashed Awards judged by Sir Richard Branson and leaders in tech, voted top 100 women in Tech in Europe, Growing Business 'Young Gun' 2012, and Shortlisted on Red's Hot Women Awards 2012 and runner up Young Entrepreneur of the Year 2012. Built Playmob up to be winner of Best Start Up 2012 Launch Conference, BBAA Social Investment of the Year 2013 and Digital Leader SME 2014. BAFTA games judge, member of UKIE (UK Interactive Entertainment), and speaker at various events such as Institute of Directors, MADE Festival, SXSW, Women in Games, Browser Games Forum, Games for Brands, London Games Conference, Social Games Summit and Tech@State.