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A design and business specialist with more than 20 years’ experience, Julie Jenson Bennett heads up the firm responsible for leading the revolutionary Meaning-Centred Design technique. Julie co-founded Precipice Design seven years ago following stints at several top London design agencies. Julie has designed dozens of disruptive products in networking, e-commerce, healthcare, television and domestic appliances. Born in the US, Julie graduated from Carnegie Mellon University with a degree in professional writing and visual communications. After more than a decade at Intel, she left the IT giant in April 2005 to become Head of Research and Human Sciences at a London design consultancy. In 2010, Julie founded Precipice Design in a bid to transform the way companies innovate new products, services and brands.