Julie Skinner

Award-winning Director. Demonstrated success in delivering high impact International and UK PR programs for world-class entertainment, FMCG and technology brands and high performance start-ups. Core skills: PR, Influencer Marketing, Brand Comms, International Strategy & Management. Julie's experience spans 21 years of delivering high impact International and UK PR programs for world-class technology and entertainment brands and high performance start-ups. Starting out agency-side in the mid 1990's Julie worked on early UK and pan-European PR programs for technology giants 3Com, Cisco and Oracle at various tech PR agencies including Weber Group Europe. She then went in-house in a variety of UK and International Marketing and PR roles for Strictly Rhythm Records/Warner Music, PlayStation Europe and T-Mobile (UK). At Strictly Rhythm Records Julie helped launch the UK label and oversaw artist tours and label events across Europe as well as club and press promotion for Strictly’s 7 sub labels. Julie lead the European PR function at PlayStation Europe, overseeing the EMEA launch of approx 30 games titles each year including key franchises F1, Gran Turismo, WRC and Moto GP. She went on to set up the European brand PR function, supporting key platform launches such as PS2, PSP and key sponsorships like the UEFA Champions League, the PlayStation Schools Cup and the PlayStation Experience. At TMobile Julie worked across product and brand, key projects included PR programs around the 'Street Gigs' national live event series, ‘Transmission' - a joint venture music TV program with broadcaster, Channel 4 and TMobile’s Tour de France sports sponsorship. In 2007 Julie was part of the initial team that launched WB Games International, a start up division within the world’s largest entertainment company, Warner Bros. She managed and developed the international PR function over the next five years across 20+ territories. In this time she delivered International PR strategy for 10-15 multi-platform game titles per year, including key international franchises Batman Arkham Asylum, Mortal Combat, FEAR and the LEGO games series. Julie’s multi-tiered PR program for the Batman Arkham Asylum and Mortal Kombat video games sustained a major presence across international media for the 8 months leading up to launch, 30 and 25 international front cover stories respectively at launch, 3 international press tours and 6-8 launch events at major international gaming events and conferences including E3, Gamescom and Comic Con for each. In 2012 Julie returned to PR consultancy setting up Rare Consultancy focusing on innovators in technology, FMCG, entertainment, health & wellness & the arts. Key client work includes the launch and an award-winning thought-leadership PR program for fintech start-up, Wealth Dynamix (UK), an International PR program for Traackr, the UK re-launch of Eades Appliance Technology (SousVide Supreme), UK support for the UK’s number 2 fitness trainer Ruben Tabares at the Mandarin Oriental hotel, UK PR support for mental health campaigners, Jonny Benjamin & Neil Laybourn as well as a host of book launches and arts projects in UK and Ibiza. Her launch for Wealth Dynamix opened up a £multi million business opportunity with the UK’s leading banking institutions and continual presence for this start up in leading UK finance press for 3 years. The thought leadership program secured two awards for Rare Consultancy. Over the past two years her work for Traackr has delivered a high profile ‘leadership’ campaign including white papers, opinion articles and engaging high profile influencers and industry commentators like Mark Schaeffer, Brian Solis and Lee Odden to deliver very successful launches including ‘Influence 2.0’, taking this start up into major international business media such as Forbes, Bloomberg Business News, Huffington Post, Wall Street Journal. Julie is bi-lingual (French) and a blogger for the Huffington Post