Keith Glasspoole

Keith has nearly 20 years of experience in research into marketing communications and their impact on brands, eight of them with Ipsos ASI. He has published several articles and delivered conference papers about the topic. He started his career as a graduate trainee at BMRB, cutting his teeth on the award-winning "It's good to talk" campaign for BT. He has subsequently worked for Saatchi & Saatchi, Research International and MetrixLab. His experience has spanned both UK domestic and global advertisers, across a diverse range of categories including packaged goods, consumer electronics, retail, financial services, logistics, communications, technology and public sector. More recently he has been heavily involved in Ipsos ASI’s pioneering work in neuroscience.