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London resident Lara is a music industry events and marketing director, diversity consultant and TEDx speaker. Lara programmes and works on a number of high profile music events, including BBC Music Introducing Live, the International Live Music Conference, the Great Escape Festival, AmericanaFest UK and Liverpool Sound City. Previously a Director at the Association of Independent Music (AIM), Lara created the AIM Awards, which each year shines a much needed spotlight on the wealth of talent in independent music. Lara is a champion of women in music and advocate for diversity, organising numerous conferences and networking events aimed at tackling the lack of gender equality and diversity in the music industry. She has sat on UK Music's diversity taskforce, co-founded the Music Week Women in Music Awards and is an ambassador for Love Music Hate Racism, and has been quoted in publications including Forbes, Marie Claire, Glamour, The Independent and The Guardian on music industry diversity. When not managing events, Lara can be found on Twitter enthusing about 90s pop, or in a muddy festival field with a nice cold beer.
