Malcolm White

Prior to founding krow ten years ago, Malcolm was Executive Planning Director at Partners BDDH and Euro RSCG. Pre-krow career highlights include the development of the award-winning Umbro strategy at Yellowhammer, winning an IPA Effectiveness Award for Strepsils while at BMP, and guiding The Labour Party back into government in 1997 as Strategy Director for the election campaign, also at BMP. At Partners BDDH, Malcolm worked with Nick to create the anti-smoking ‘Fatty Cigarette’ campaign. During his time as Planning Director of Partners BDDH, the agency was awarded the Grand Prix in the APG Creative Planning Awards, as well as a number of IPA Effectiveness Awards.