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Mike started his career client-side at Mercedes-Benz in Stuttgart, before working at Elvis and global networks such as Wunderman and WPP’s Red Cell. In 2012 he was part of the team that set up Soul – a direct marketing agency that leverages brands one to one. Previous experience includes Avis, American Express, Barclays, Digital UK, Disney, First Choice Holidays, Subaru, Unilever, Virgin, Visit Wales, Xerox and Yakult. Mike is a Fellow of the IDM, a member of the DMA’s Agencies Council, a regular judge for industry awards and he also runs the occasional training course for eMarketeers.